Observability Services
Observability
Transforming Enterprise Visibility With AI-Led Data Observability Solutions
AI-Led Observability
47% Faster Time-to-Value
Versus manual migration estimates
120 → 64 Man-Days
Effort cut nearly in half by automation
Future-Ready Expertise
Across all eight Gartner-recognized observability leaders
Overview
Observability Solutions
Crest Data develops comprehensive observability integrations for enterprise applications to capture crucial metrics and logs across your entire infrastructure.
By unifying enterprise data within an AI-enabled observability platform, we provide actionable insights that help organizations identify and resolve issues rapidly while deriving the maximum value from their investments.
Our deep technical expertise includes building over 5,000 integrations across a wide range of technologies and platforms. We specialize in transforming complex, distributed systems into cohesive views, empowering IT teams with real-time health monitoring and performance diagnostics that drive more informed business decisions and ensure long-term system reliability.
Why Crest Data
Why Crest Data for Observability Solutions?
Proven at Scale
- 100+ enterprise data observability migrations
- Customer implementations delivered
- Across hi-tech startups and Fortune 500 enterprises
AI-first Approach
- Proprietary AI-driven Migration Engine
- Accelerates data observability integration
- Automates up to 90% of dashboard and alert conversions
Faster time-to-value
- Reduce migration timelines from months to weeks or days
Lower Total Cost
- Achieve up to 60% savings in time and budget
- When deploying enterprise data observability solutions
- Compared to in-house or generalist services
Future-ready Expertise
- Hands-on experience delivering observability cloud solutions
- Across all eight Gartner-recognized observability leaders
Observability Migration Assessment
- 2-day complimentary assessment
- Data-driven migration roadmap
- Delivered by observability specialists
Observability by the Numbers
Scale that backs every observability engagement
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Enterprise migrations & implementations, startups to Fortune 500
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Dashboard & alert conversions automated by AI
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Savings in time & budget vs. in-house or generalist services
Key Observability Services
Complex systems in. Clear answers out.
Implementations
- Tailored Infrastructure, Application, and AI Observability solutions
- Service Level Governance with the right SLIs to meet critical SLOs
- Data-driven observability maturity
- Frameworks aligned with DevOps best practices
- Cohesive view for proactive operations and long-term reliability
Migrations
- Transition from legacy platforms with 60% lower costs and timelines
- Automated Migration Engine
- Up to 90% of dashboard and alert conversions automated
- Dual-ingestion approach with a 60-90 day continuity window
- Seamless, risk-free cutover for mission-critical workflows
Integrations
- AI-driven integration services for custom data sources
- 5,000+ integrations built across technologies and platforms
- Autonomous AI agents for custom connectors (OTel/CNCF) and analytics
- High-quality, real-time data transformation
- Automated QA frameworks for reliable, performant connectors
Managed Services
- Full operational ownership to maximize uptime and ROI
- Enterprise-class services built for zero-downtime operations
- L1/L2 support, access control, and data onboarding
- Financial governance through monitoring and chargeback models
- Platforms optimized, secure, and aligned to business objectives
Observability Platforms
Deep expertise across the platforms enterprises actually run on
Datadog
Crest Data is a featured Datadog Marketplace partner, specializing in complex integrations like NetApp ONTAP, Fortinet, and Netskope. We help customers achieve a 90% reduction in deployment time, migrating massive datasets and thousands of dashboards within weeks not months.
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Dynatrace
Our strategic partnership with Dynatrace accelerates modernization through Crest Data's proprietary AI-driven migration engine, integrations and managed services. We help enterprises migrate to Dynatrace with 60% lower timelines, focusing on aligning frameworks with DevOps best practices.
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Grafana
As a Grafana Marketplace partner, Crest Data delivers commercial-grade plugins, migrations, custom dashboards, and managed services. With 10+ plugins spanning storage, network, SaaS, and security, we help enterprises unify monitoring into a single pane of glass.
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Amazon CloudWatch
As an AWS Cloud Operations Competency partner, Crest Data delivers 60% faster migrations to CloudWatch using AI-led automation. We unify operational, security, & compliance data into a single plane, reducing complexity while ensuring superior reliability & cost-effective threat detection.
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Elastic
Crest Data delivers Elastic services across observability, security, and enterprise search. With 150+ open-source integrations and an AI-driven migration engine that automates 90% of critical dashboards and alerts, we help enterprises unify data and accelerate operational resilience.
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Insights from our Observability practice
Fresh perspectives from our engineers and real-world wins from customer engagements — see how we're helping enterprises modernize with confidence.
Event
Meet Crest Data at Datadog Summit San Francisco 2026
September 23, 2026 at Hyatt Regency San Francisco. Explore AI observability, security, migrations, integrations, and Datadog services.
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PR
Crest Data to Participate in ObservabilityCON 2026 as a Champion Sponsor
Crest Data joins ObservabilityCON 2026 as a Champion Sponsor, showcasing Grafana integrations, enterprise observability, migrations, and AI-led solutions.
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Blog
Observability Maturity Guide: From Telemetry to Business Outcomes
A vendor-neutral maturity model to assess telemetry practices, improve engineering outcomes, and turn observability into measurable business value.
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Case Study
Unified DNS, DHCP, and IPAM Observability at Scale
How a global enterprise unified DNS, DHCP, and IPAM observability across on-premises, cloud, and hybrid environments to eliminate blind spots.
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Blog
Agent Observability with Datadog: A Practical Guide for Production AI
How Datadog LLM monitoring and agent observability help engineering teams improve reliability, governance, and LLM cost optimization in production.
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Case Study
Strengthening CDN Observability and Digital Experience Visibility for Retail
Eliminating digital performance blind spots by integrating CDN observability with Akamai and Datadog to accelerate incident response for e-commerce.
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Blog
Quick Start Your Datadog Observability Journey
Two Quick Start packages — Full-Stack Observability and Agent Observability — that collapse the Datadog onboarding timeline from months to weeks.
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Blog
The Future of Enterprise Observability: From Monitoring to Predictive Intelligence
Why reactive monitoring is giving way to AI-driven observability with predictive intelligence, anomaly detection, and automated remediation.
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Blog
Why Modern Enterprises Need Unified Observability to Stay Secure and Audit-Ready
How unified observability supports audit readiness, security monitoring, and compliance with integrated logs, metrics, traces, and SIEM insights.
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Blog
Dynatrace and Crest Data Partner to Accelerate Migrations from Traditional Observability Solutions
A strategic partnership combining purpose-built migration tools with Davis AI to help enterprises modernize observability with minimal disruption.
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Case Study
Centralizing Multi-Cluster Observability for Dell EMC Isilon Through Datadog Integration
How centralized monitoring for Dell EMC Isilon was enabled by integrating multi-cluster metrics into Datadog, reducing downtime and accelerating troubleshooting.
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Blog
Observability vs. Monitoring: A Quick Guide
Monitoring tells you when something goes wrong; observability helps you understand why. Exploring the differences and how both work together.
Read MoreFAQs
Observability FAQs
Crest Data helps enterprises build observability ecosystems that provide real-time visibility across applications, infrastructure, cloud platforms, Kubernetes environments, APIs, and distributed systems.
By combining monitoring, logging, tracing, operational analytics, and AI-led intelligence, we help organizations improve reliability, reduce downtime, and troubleshoot issues faster across complex enterprise environments.
Crest Data provides services across observability platform implementation, cloud monitoring, distributed tracing, log management, telemetry pipeline optimization, operational analytics, AIOps, observability automation, SRE enablement, and enterprise monitoring modernization.
Crest Data works across leading enterprise observability and cloud monitoring platforms including Datadog, Dynatrace, Amazon CloudWatch, New Relic, Elastic, and more.
We help enterprises optimize, modernize, and scale observability operations across cloud environments.
Crest Data combines observability, operational analytics, intelligent alerting, and automation to help enterprises identify anomalies earlier, reduce operational blind spots, accelerate root-cause analysis, and improve incident response workflows across distributed systems.
Yes. Crest Data integrates AI-driven operational intelligence into observability environments to help enterprises improve anomaly detection, alert correlation, operational forecasting, incident analysis, and automation across modern cloud and infrastructure ecosystems. Crest Data's AI-driven Migration Engine automates up to 90% of dashboard and alert conversions, reducing migration costs, timelines, and business disruption while ensuring continuity throughout the transition.
Crest Data helps enterprises implement observability practices across Kubernetes, containers, microservices, APIs, and distributed cloud-native environments to improve scalability, reliability, and operational visibility across modern application ecosystems.
Yes. Crest Data provides observability automation, telemetry optimization, operational monitoring, alert management, reliability engineering, and managed observability services to help enterprises maintain scalable and operationally efficient environments. Crest Data provides end-to-end observability services, including implementations, migrations, integrations, platform optimization, and ongoing managed operations, helping organizations maximize ROI from their observability investments.
Crest Data combines observability expertise with AI-led operations, SRE, automation, cloud-native engineering, and enterprise-scale operational experience to help organizations build proactive, scalable, and reliability-focused observability ecosystems.
Let's Talk
Ready to modernize your observability?
Talk to our observability specialists about implementations, migrations, integrations, and managed operations — and get a roadmap built around measurable business outcomes.
Sumeet Mathur
Advisor
A distinguished technology leader with deep expertise in enterprise software and product engineering, he serves on Crest Data’s Board of Advisors. Sumeet is Managing Director of ServiceNow’s India Technology Centre and Senior Vice President of Engineering for the Core Business Workflows portfolio, overseeing products across HR, Finance & Supply Chain, Workplace, Health & Safety, Legal, and Contract Lifecycle Management. Previously, he held senior leadership roles at Broadcom, Cisco, and CA Technologies, scaling teams behind multi-billion-dollar product portfolios. He holds a degree in Computer Science and serves as Chair of the Telangana Regional Council at NASSCOM.
David Willis
Advisor
A strategic business, security, and technology leader with over 25 years of experience across telecommunications, financial services, and software industry verticals, he serves on Crest Data’s Board of Advisors. He currently serves as Vice President and Head of Technology Integrations, Technology Alliances at Netskope, driving strategic security and IT integrations at scale and advancing Netskope Cloud Exchange, recognized as a 2021 CRN Top 10 Cloud Security Tool. Previously, he held leadership roles at AT&T, Riverbed, and Palo Alto Networks, building strategic partner ecosystems and enterprise security programs. A former U.S. Navy Surface Warfare Officer, he actively advises and mentors several technology and consumer services companies.
Aditya Khetan
Director, WW Technical Support
Aditya Khetan is a Director of Technical Support with over 12 years of experience leading 24×7 global product support operations and customer success initiatives. He has built and scaled high‑performing teams, driving data‑informed improvements in NPS, CSAT, and operational efficiency while managing complex escalations. A Splunk Core Certified Consultant and Architect, Aditya has delivered enterprise solutions for global clients and partners closely with senior leadership to align support strategy with business goals.
Rajeev Goyal
Director, Business Development
Brings extensive sales, business development, and consulting expertise to Crest Data, where he drives strategic growth and builds high‑value enterprise relationships across ServiceNow and IT solutions. With a strong background in strategic alliances and solution‑led sales, he focuses on expanding market presence and partnership ecosystems. Rajeev has a proven track record of engaging C‑suite stakeholders, shaping go‑to‑market strategies, and accelerating revenue in competitive technology markets. His leadership blends commercial acumen with deep industry insight.
Mike Saurbaugh
Director, Security Ecosystem and Solutions, US South East
Bringing over 20 years of experience in information technology and cybersecurity. He has held senior leadership roles across strategic alliances, technical operations, and information security, including positions at VMRay, Cofense, and financial services firms. A long-time faculty member at IANS Research and owner of First Security Alliance, LLC, he has advised hundreds of clients, authored professional publications, and spoken at numerous security conferences. He holds CISSP, CISM, CRISC certifications and an MS in Information Assurance from Walsh College.
Jeet Thakkar
Director, WW Technical Sales
Jeet has over a decade of experience across Security Engineering, Implementations, and Operations. As Director of Business Development at Crest Data Systems, he leads the Tech Sales organization, driving growth, solution positioning, and strategic customer engagement. Previously, Jeet led Managed Services teams and delivered more than 100 Professional Services engagements, specializing in deploying, optimizing, and migrating enterprise security platforms such as SIEM, XDR, and UEBA. His blend of technical expertise and consultative sales leadership enables strong customer relationships and measurable business outcomes.
Damion Desai
Senior Director, US West Sales
Damion Desai leads West Coast North American sales for Crest Data, based out of San Jose. With over 25 years of experience in enterprise technology sales spanning semiconductors, optics, manufacturing and software services Damion partners closely with our engineering teams to deliver AI-driven cybersecurity solutions to some of the largest technology companies in Silicon Valley. He is a past winner of the Intel Achievement Award and holds a Computer Science degree from The University of Southern California.
Neha Mashruwala
Director, Marketing
Neha Mashruwala is a highly organized and results-oriented marketing strategist with nearly two decades of experience in driving business growth through strategic marketing initiatives.
Known for aligning marketing strategy with business objectives, Neha brings deep expertise across brand strategy, demand gen and lead gen, product marketing, thought leadership, and end-to-end digital marketing. With a strong understanding of enterprise technology, AI-led marketing, creative storytelling, and data-driven execution, she accelerates go-to-market success with a customer-first mindset.
Mili Khamar
Company Secretary and Compliance Officer
A Fellow Member of the Institute of Company Secretaries of India (ICSI), she brings over 10 years of experience in corporate governance, secretarial practice, corporate restructuring and transaction advisory, fund raising including IPOs, and capital market transactions. With strong legal acumen, she advises the Board of Directors, ensures compliance with applicable legal and regulatory frameworks, and oversees governance systems across the organization, thereby supporting Crest Data’s commitment to transparency, accountability, and responsible business conduct.
Gaytri Khandelwal
VP of Sales
Gaytri brings over 25 years of experience driving revenue growth and customer success across global enterprises. She has led large-scale GTM initiatives, including managing over $100 mn Hi-Tech portfolio as Vice President of Sales at Genpact, and held senior sales leadership roles across leading enterprise technology organizations such as Cisco and Salesforce. An IIT Delhi engineering gold medalist, Gaytri blends technical depth with strategic sales leadership to build trusted C-suite relationships and drive sustained, long-term growth.
Rishi Divate
Director, Business Development, US West
Rishi leads strategic partnerships with observability vendors, including AWS, Datadog, and Dynatrace. He brings over 20 years of experience building products, partnerships, and driving customer success across the observability, security, and application infrastructure domains. Most recently, Rishi led product management and customer success teams at PromptQL and Sumo Logic, supporting thousands of customers from Fortune 500 enterprises to emerging startups. He lives in Sacramento, CA with his family and enjoys the outdoors.
Colwin Fernandes
VP, Engineering
Bringing over 15 years of experience in cloud and DevOps engineering, he leads technology strategy and execution across product development and deployment at Crest Data. He has expertise in Kubernetes, containers, and multi-cloud architectures, building platforms for performance and scale. Prior to Crest Data, he co-founded and served as CTO of a cloud-native technology company recognized as a Great Place to Work. Colwin holds a Bachelor’s in Computer Science and multiple Kubernetes and AWS certifications.
Vance Cochrane
Director, Business Development
As the leader of Business Development and Security Ecosystem at Crest Data, Vance leverages over 25 years of experience in security technology. He previously served as a product manager at Armis, driving technical alliances and integrations, and at Nozomi Networks, where he managed protocols and hardware. Vance holds CISSP and CCSP certifications and a Bachelor’s in Physics and a Master’s in Computer Science from Rochester Institute of Technology. He holds a patent in photoprint digitizing scanner technology. Combining his deep technical expertise with strategic leadership he is deeply involved with customers and ISVs to build innovative Cybersecurity solutions.
Kushal Shah
Director, IT
With over a decade of experience in IT leadership, he oversees enterprise IT infrastructure, cloud operations, and cybersecurity at Crest Data. He leads a cross-functional IT organization, driving secure, scalable, and resilient systems while enabling key security certifications including ISO 27001, SOC 2, GDPR, and BIA. With deep expertise across AWS, Azure, GCP, and AI-driven security tools, he focuses on strengthening endpoint security, managing inhouse data centers, optimizing cloud costs, and ensuring reliable, well-governed IT operations across the organization.
Devanshi Raichura
Director, HR
An HR leader deeply committed to people and culture, Devanshi brings over a decade of experience across diverse industries. As Director, HR at Crest Data, she drives culture-first people practices and builds high-impact HR teams aligned with business outcomes across India and the US teams. Known for her sharp insight, empathy, and storytelling-driven influence, she blends strategy with human connection. Outside of work, she cherishes time with her little one, enjoys playing cricket, and loves reading to him.
Nirav Thakkar
Chief Financial Officer
With more than 25 years of leadership experience in finance, he oversees financial strategy and operations across domestic and international business units. He leads enterprise-wide financial governance, compliance, and growth planning. With deep expertise across finance, taxation, legal operations, procurement, and revenue assurance, he has helped build and scale businesses, including a technology startup in video analytics. Nirav holds an M.Com, CA, a Diploma in Foreign Exchange Risk Management, and is a D&B Certified IFRS Professional.
Neha Shah
Co-founder and Chief Techology Officer
With over 25 years of global experience across technology leadership, large-scale product engineering, and operational excellence. She defines and drives Crest Data’s engineering vision and execution across data and AI foundation for security, observability, automation, and cloud domains. Prior to Crest Data, Neha held senior engineering leadership roles at Cisco and other organizations. She has received several engineering awards including Cisco’s Pioneer award and holds a patent in networking security.
Neha holds a bachelor’s engineering degree in Computer Engineering from Gujarat University and a Master’s degree in Computer Networking from North Carolina State University.
Malhar Shah
Co-founder and Chief Executive Officer
Malhar defines the vision and drives a customer-first, agile, and empowering culture rooted in equality and continuous learning. With over 25 years of enterprise technology leadership, Malhar drives strategic growth in data and AI, security, DevOps, and cloud spaces while fostering innovation and team excellence at Crest Data. His strategic leadership positions Crest Data as an AI-first product engineering and technology solutions provider that accelerates clients’ success in a rapidly evolving technology landscape.
Prior to founding Crest, Malhar held leadership roles in product management at Cisco’s Insieme Business Unit (acquired by Cisco in 2013) and Nuova Business Unit (acquired by Cisco in 2008) where he led the growth of Cisco’s Data Center Switching business from inception to an annualized revenue of over $1.5 bn.
Malhar holds a bachelor’s engineering degree in Civil Engineering from Gujarat University and a Master’s degree in Computer Networking from North Carolina State University.